来伊份的轻资产“转型术” 加盟模式成营收增长“主力军”

首页 > 展会资讯 来源： 2025-10-30

概述：来伊份的轻资产“转型术” 加盟模式成营收增长“主力军”

近年来，休闲零食行业渠道结构正发生深刻变化，连锁品牌加速从“直营为主”向“加盟赋能”转型，加盟模式凭借轻资产、快扩张的优势成为品牌规模化发展的重要路径。

　　面对行业发展趋势，来伊份积极调整经营策略，主动调优传统小型直营门店，持续加强加盟商拓展。2025年中报显示，公司门店总数2979家，其中加盟门店1584家，占比53%。加盟占比由2020年的21.14%提升至53%，标志着公司逐渐从传统零售企业向连锁管理服务+供应链平台型企业转变。

　　加盟业务正成为来伊份业绩增长的核心引擎。数据显示，公司2025年上半年营收同比增长8.21%，其中加盟业务贡献营收7.22亿元，同比增幅达78.71%。前三季度公司实现营业收入28.54亿元，同比增长13.12%，营收端实现加速增长。

　　加盟模式下，门店由店主自主运营，企业主要负责提供供应链支持和管理服务，属于更轻的资产模式。这种模式的优势已经显现：2025年前三季度，来伊份管理费用同比降低4.73%，销售费用同比降低7.27%；且管理费用已连续两年下降，销售费用更是连续三年下降。

　　相关分析称，这不是简单“砍成本”，而是通过模式优化，把省下来的钱投入到供应链升级和加盟服务上。既夯实了后端履约能力，也为加盟商提供了更有力的支持，形成“降本—投入—提质”的良性循环。

　　今年以来，来伊份披露多项赋能加盟商的关键举措。其中，总额不超过5000万元的加盟商财务资助计划引发广泛关注。该资金将定向用于加盟商及联营商的门店经营，为新开门店培育期、成熟门店拓展期提供流动性支持。公司表示，“此举将有效缓解加盟商日常运营中的流动性压力，尤其为新开门店培育期、成熟期门店拓展期提供了关键支持，进一步强化加盟商与公司的合作黏性。”

　　除了提供财务资助，来伊份围绕加盟商核心需求，公司持续加码支持力度，推出系列配套措施。首先是推出全新门店矩阵，包括社区生活店、MALL店、仓储会员店等，单店投资成本降低30%，最高可享30%建店补贴；二是通过A1算法优化选址选品与精准营销；三是整合来伊份APP与养馋记小程序，实现线上线下（300959）货盘互通同时公司推行100%直营加盟一体化运营模式，对加盟商提供视觉、运营、营销服务的一致性支持。

　　在门店盈利优化方面，来伊份表示，公司将持续开发与拓展创新品类，同时引入高质价比的非自有品牌产品，丰富产品矩阵以满足消费者多元化、高品质需求；另外，公司将加速推进存量门店的数字化改造，通过“降本、提效”直接改善单店盈利水平。

　　业内人士指出，随着加盟业务的持续拓展，来伊份在运营成本控制上有望进一步优化，未来经营业绩存在较大的改善潜力。(CIS)

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